Thursday, 29 November 2007

session implement social media in companies

IBM has made content without including learners in the production process of courses!! (see below at Bert De Coutere).

Paul Westeneng
Wiki Welten: Dutch wiki working on the media wiki engine.
usage went down, below expectation, mostly senior contributors that were adding content.
most users expect handson information, which gives a problem if it is not immediately delivered => integration of different poles (see image) = usage got spectacularly back on track.
other changes:

Nick van Dam
global talent challenge: how can we develop next generation leaders? A lot of the baby boomers will go out soon (mwoehahaha). A lot of old jobs will no longer be there.
building strategic learning capabilities: higher content is the trend in business learning. (harvard business school's management and leadrship courses (check this out it is online learning with certification).
deloitte uses podcasts, screencasts (streamed)... (the things we use at ITM, so we are doing alright).
one competence framework for everybody and they mapped competancy with different learning objects. online learning curricula for all business units
use a internal myspace for the company.
eLearning for kids

Bert De Coutere
learning at IBM
they use
talks about the ibm knowledge factory

here he puts out a question to the room: 'how can you involve the learner without loosing the quality?' Something strange here, apparently IBM has been developing courses without input of learners from the beginning.... this is REALLY unsuspected!! They should include learners from the beginning? I am at a loss now.
As one woman suggests that he should ask the learners to give all the content and than discuss it, he actually says 'that is a possible idea'!! Okay, my partner is right I live in another world. Definitely need a reality check (again).


  1. Hi Ignatia. Didn't notice you in the room. The discussion at the end didn't go well as I didn't prepare for the fact that not involving end users in corporate learning production was so shocking. But I wanted to explain a bit: as a learning production firm working for the learning department of another firm, we almost never get access to end users. All we get access to is Subject Matter Experts who we work with extensively and who take on the cap of end-users as well. But it is not really the same. If training departments want to involve other department's people in the development process, they often need to compensate for their internal costs (let's say 500-1000 euro a day) and that is a difficult business case. Business lines don't just want to borrow people to the learning department for course development, although the outcome would be better. I'm still struggling with a way to do this 'obvious' thing. Hope it didn't shock you too much. Take care. Bert

  2. hi Bert

    Thank you for your reply. Now I understand, sometimes I forget the difference between a business company and an academic institution, but now I see that it would be difficult if you need to buy learner time. It must be a predicement to be in. At my institute I get the best feedback from students, they even tell us what to do sometimes before we have a course, they just ask it.

    What might be nice (just out of the top of my head) is to make a kind of 'learner beta' in which you speak out on the web to get people with the targetted background to be used as learners. At the same time I do not know if this could not pose a problem to intellectual property of the course... Or maybe people would be willing to be part of a pool of 'beta learners', from where they get picked 1 time a year at most (but than until the final course is made) ...

    good luck and thanks again